Open Stands Design Preferred

The organisers would encourage an 'Open Stand' design to be used where this is possible. This makes the Fair much more visually attractive experience for your customers and improves the exposure of your product displays. Exhibitors should plan their stands to comply with the rules set out below, so that there is a tidy and uniform appearance and the absolute minimum of blank walls facing on to corridors and fellow exhibitors.

Rules for Enclosed Stands

• Any long stretches of blank external walls around each stand to give a closed-in effect should be avoided as experience determines that customers tend to avoid walking through such areas created by this practice. N.B. The longest continuous wall length allowable without any break is 3m.
• Breaks can be achieved by using walk through openings, clear window panels, false windows containing product etc. And should be a minimum of 1m wide by at least 1m high at eye level in the case of windows. Graphics applied to any continuous 3m wall length are required and blank walls should be avoided at all times.
• Shelves of product can be used to cover the outside of the stand, provided they do not protrude beyond your stand area, this also applies to all stand construction. If windows are used, they must be open or constructed of clear material, so that it is possible to see into the stand, and must not be curtained over.

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