Seminar Programme 2018

11:00

Sara Ludlam – 3Volution

Are you data compliant?

The General Data Protection Regulation (GDPR) comes into place on 25th May 2018 and will affect every company, not only in Europe, but worldwide for those handling European nationals’ data. Regardless of whether you are a sole trader or a multi-national, if your company handles personal data you are required to put policies into place to ensure compliancy.

Sara Ludlam of law firm 3Volution will be hosting a seminar and will explain the ins and outs of GDPR and everything you need to know to ensure that your company is compliant.

16:00

Baby Products Association

2018 Industry Awards – Winners Announced

Presentation of the trade association’s annual industry awards – the Baby and Nursery Trade Awards (BANTAs), sponsored by Nursery Today magazine; and the Concept & Innovation Awards sponsored by 3Volution.

11:00

Anthony Williams – GfK

How can brands maximise opportunities in retail?

GfK is a leading market research company and will explain the current retail climate in the ever changing nursery sector and explain the value of high end products.

The number of touchpoints between brands and consumers is increasing at an unprecedented rate. Consumers are seeking richer retail experiences, rather than simply acquiring new products. There is also an intense competition for loyalty.

Anthony will explain how manufacturers and retailers can engage with nursery consumers and help build value into their businesses.

14:00

Jonathan Watson and Nick Richardson – The Insights People

A New Type of Consumer: The Super Informed Parent

Parents Insights is the most comprehensive and dynamic market intelligence resource on all things new parents in the UK, from expecting mothers all the way through to parents of four-year olds. The Insights People surveys 125 parents with children aged 0-4 every single week, which is more than 6,000 every year.

The shopping habits of new parents have shifted over the last 18 months, as parents have access to ever increasing amounts of information.

Using the most up to date data available, Parents Insights will be exploring how the purchasing influences of new parents are evolving.

What sources of information to parents use to inform purchase decisions? Does this vary with household income?

Do product influences vary depending on the product categories?

16:00

Fiona Huang – CBME China

Discover the booming Chinese baby product market

China Baby, Child and Maternity Expo is the world’s largest baby trade show and Fiona will explain how UK businesses can tap into this lucrative market. In 2016 alone, there were 17 million births in China and the baby articles market is valued at $462 billion in 2018. She will describe purchasing behaviour, distribution channels and challenges British companies might encounter when entering the Chinese market.